THE MMIX
MOBILE WORLD CONGRESS 2015

Scroll down
Scroll down

POPSHOP WITH IT’S PARTNERS, GSMA AND MOMENTUM WORLDWIDE, CREATED A NEW BREED OF MUSIC AND MEDIA CONFERENCE CALLED THE MMIX (MOBILE.MUSIC.INNOVATION.EXPERIENCE) WHICH TOOK PLACE FOR THE FIRST TIME AT MOBILE WORLD CONGRESS 2015.

Bringing together leaders of music, content and technology to discuss the challenges and opportunities in the age of mobile.

The 2015 edition of The MMIX included a keynote from musician and entrepreneur will.i.am, Rhapsody CEO David Hose and Vodafone European CEO Philipp Humm. As well as a series of panels featuring representatives from Rdio, Deezer, Ministry of Sound, Sonar & Spotify.

The MMIX also hosted a live experience featuring some of the newest music technologies and featured performances by platinum selling artists Rudimental, and international DJ legend Roger Sanchez among others.

The first edition of The MMIX was a resounding success with major news and editorial outlets covering the event including The Guardian, Billboard and Music Week. The MMIX has gained status as a new stage for global debate amongst key industry figures, as well as celebrating advancements and innovation within technology and entertainment.