COCA-COLA
SAY IT WITH A SONG

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POPSHOP DEVELOPED AN INTERNATIONAL TEEN MUSIC ENGAGEMENT PROGRAM, PUTTING THE COCA-COLA PRODUCT AT THE HEART OF THE EXPERIENCE, AND SUPPORTED BY A NEW SOCIAL COMMUNICATION PLATFORM.

WE DEVISED A UNIQUE LICENSING MODEL ALLOWING COCA-COLA TO PRINT HUNDREDS OF MILLIONS OF LYRICS ON PRODUCT AS WELL AS OFFERING HUNDREDS OF SONGS FOR TEENS TO SHARE AS MESSAGES VIA MOBILE.

ACTIVATED IN 25 EUROPEAN MARKETS, THE CAMPAIGN SAW A 900% YEAR-ON-YEAR INCREASE IN DIGITAL AND SOCIAL ENGAGEMENT, AND DOUBLING TRAFFIC TO THE COCA-COLA WEBSITE ACROSS THE BOARD. THE CAMPAIGN ULTIMATELY DELIVERED AN UPLIFT IN SALES OF UP TO 8%.