BRIT AWARDS
REDESIGN

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We collaborated with the Brits to reposition the brand and the awards show. The concept was to select a quintessentially British artist from fashion, design or art, to reinvent the show’s visual identity every year. We chose Vivienne Westwood as the first Creative Director tasked with the redesign of the iconic Brit Awards statue and awards event, reestablishing the core value of creativity and Britishness.

The 2011 Brit Awards were hailed as a new age for the awards, delivering growth both on the PR and the TV viewership and this concept is still going four years on.